Pelle Martin
Spring/Summer
Pelle has worked with highly branded digital design for the last 20+ years.
SPEAKER
He has had Spring/Summer for 10 years where emotion-driven experiences and commerce come to life.
He has worked with major companies around world with a speciality in the lifestyle segment. Pelle and Spring/Summer have won awards in most major award shows and he has sat in juries for award shows globally.
ABOUT THE TALK
The Eye of the Beholder
We all look at the world with different eyes. Your eyes can see things others can’t, they can deceive you, entertain you and they can turn boring images into quality inspiration. Some people find beauty in the odd and some in perfection – it’s all in the eye of the beholder. I will talk about how we find inspiration for design experiences that are not a slave to trends and that can stay fresh for longer.
From Fantasy to Relevance: Elevating Design Through a Strategic Lens and Contemporary Culture
Beyond tweening
Catching A Vibe: Enriching the story behind the Patta x Tommy Hilfiger shopping experience
The balance between Creative and Performance
In-house way of managing brand distinctiveness and advertising production. 2000 assets at a time
Building omnichannel ecosystems through design, strategy and future planning
Smooth It! Game Feel in 3D Websites
How to Make Terrible Branded Content
The Future of Design with AI
Into the Details
Valerie Fuchs Developer
How to take advantage of Megatrends to build digital products & services
How I Saved on Therapy for So Long: a Dev Story
Deep diving with a small team
Creating multiplayer 3D environments in the browser
Building Headless on Shopify with Hydrogen: Patta x Tommy Hilfiger
Going headless without headaches: developing custom e-commerce and CMS integrations
A tale of photogrammetry, backflips and identity
Create Engaging “Scrollytelling” Experiences With React & GSAP
Taking Brands Further
Rendering the Invisible - Set ColorMask To False
Leaning into the Unknown
THE CURSOR OF AI
Go next level with little big details and motion
Get ready to dive into a sea
of knowledge and uncover
the most cutting-edge
trends shaping the future
of the industry.
Psst! Awwwards is the most visited
online awards platform in the world.
view
schedule
We recognize the talent and effort of
the best web designers, developers
and agencies in the world.
We recognize
the talent
and effort of
the best web
designers,
developers
and agencies
in the world.
Every year we hold conferences in iconic cities
across the
globe including New York, Amsterdam, Paris, London
and
Los Angeles, to discover trends and new
technologies,
network and unveil the secrets of the Internet.
Every year we hold conferences in iconic cities
across the globe including New York, Amsterdam,
Paris, London and Los Angeles, to discover
trends and new technologies,network and unveil
the secrets of the Internet.
