type
Design
Building omnichannel ecosystems through design, strategy and future planning
Candela Martinez
Adidas
Designer and strategist based in Amsterdam, currently exploring the future of sports at Adidas global.
SPEAKER
Practicing at the intersection of digital strategy and design to develop innovative products, experiences and services to engage and retain; passionate about inclusive teams and fostering curiosity across projects. She has been selected as a New Generation of Foresight Practitioners fellow to investigate and implement climate-risk mitigation frameworks using foresight and systems thinking.
ABOUT THE TALK
Building omnichannel ecosystems through design, strategy and future planning
Consumer’s migration to digital, wordly crises, new players and blurring sector borders have heavily influenced the competitive outlook in virtually all industries. Brands are fighting to stay relevant, some tapping into expanding their portfolios vertically instead of stacking lateral benefits to their existing value.
This competitive vision consists of value ecosystems that interconnect services, products and experiences, through which users fulfill a variety of cross-sectoral needs in one experience. Tapping into adjacent needs and closely monitoring trend waves to nurture the ecosystem might be a long-term advantage builder; but it also comes with risk, complexity and unclear governance.
In this talk, we will explore how these visions sit at the convergence of data, trends, customer experience, business ambition, commercial planning and strategic foresight - and how to put it in practice as designers and strategists through systemic thinking and strategic design.
From Fantasy to Relevance: Elevating Design Through a Strategic Lens and Contemporary Culture
Beyond tweening
Catching A Vibe: Enriching the story behind the Patta x Tommy Hilfiger shopping experience
The balance between Creative and Performance
In-house way of managing brand distinctiveness and advertising production. 2000 assets at a time
Building omnichannel ecosystems through design, strategy and future planning
Smooth It! Game Feel in 3D Websites
How to Make Terrible Branded Content
The Future of Design with AI
Into the Details
Valerie Fuchs Developer
How to take advantage of Megatrends to build digital products & services
How I Saved on Therapy for So Long: a Dev Story
Deep diving with a small team
Creating multiplayer 3D environments in the browser
Building Headless on Shopify with Hydrogen: Patta x Tommy Hilfiger
Going headless without headaches: developing custom e-commerce and CMS integrations
A tale of photogrammetry, backflips and identity
Create Engaging “Scrollytelling” Experiences With React & GSAP
Taking Brands Further
Rendering the Invisible - Set ColorMask To False
Leaning into the Unknown
THE CURSOR OF AI
Go next level with little big details and motion
Get ready to dive into a sea
of knowledge and uncover
the most cutting-edge
trends shaping the future
of the industry.
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We recognize the talent and effort of
the best web designers, developers
and agencies in the world.
We recognize
the talent
and effort of
the best web
designers,
developers
and agencies
in the world.
Every year we hold conferences in iconic cities
across the
globe including New York, Amsterdam, Paris, London
and
Los Angeles, to discover trends and new
technologies,
network and unveil the secrets of the Internet.
Every year we hold conferences in iconic cities
across the globe including New York, Amsterdam,
Paris, London and Los Angeles, to discover
trends and new technologies,network and unveil
the secrets of the Internet.
