Martijn Wijsmuller & Gordon So
FROM
Ask Phill
Martijn Wijsmuller
Martijn Wijsmuller is the co-founder and commercial director of Ask Phill.
Gordon So
Gordon is Head of Tech, leading the Patta x Tommy project.
ABOUT THE COMPANY
We build data-driven, scalable ecommerce on Shopify Plus, for fashion, beauty, and lifestyle brands in Europe.
ABOUT THE TALK
Building Headless on Shopify with Hydrogen: Patta x Tommy Hilfiger
When the history of ecommerce is written, Shopify Hydrogen will be a defining moment. The technology is on the brink of ushering in a new era, and we’ve added our name to its story forever. We've moved from building headless to Shopify Hydrogen for the latest Patta and Tommy Hilfiger collaboration, which is considered the first Shopify Hydrogen build in EMEA.
Drops between the two giants don’t come around all too often, so when they do it’s only fitting to raise the bar. Collaborating with Ronin Amsterdam, the website was recently highlighted in Site Of The Day. Martijn and Gordon will discuss how the launch came about, and why Shopify Hydrogen was the perfect fit for the job, and what they would have done differently post launch.
From Fantasy to Relevance: Elevating Design Through a Strategic Lens and Contemporary Culture
Beyond tweening
Catching A Vibe: Enriching the story behind the Patta x Tommy Hilfiger shopping experience
The balance between Creative and Performance
In-house way of managing brand distinctiveness and advertising production. 2000 assets at a time
Building omnichannel ecosystems through design, strategy and future planning
Smooth It! Game Feel in 3D Websites
How to Make Terrible Branded Content
The Future of Design with AI
Into the Details
Valerie Fuchs Developer
How to take advantage of Megatrends to build digital products & services
How I Saved on Therapy for So Long: a Dev Story
Deep diving with a small team
Creating multiplayer 3D environments in the browser
Building Headless on Shopify with Hydrogen: Patta x Tommy Hilfiger
Going headless without headaches: developing custom e-commerce and CMS integrations
A tale of photogrammetry, backflips and identity
Create Engaging “Scrollytelling” Experiences With React & GSAP
Taking Brands Further
Rendering the Invisible - Set ColorMask To False
Leaning into the Unknown
THE CURSOR OF AI
Go next level with little big details and motion
Get ready to dive into a sea
of knowledge and uncover
the most cutting-edge
trends shaping the future
of the industry.
Psst! Awwwards is the most visited
online awards platform in the world.
view
schedule
We recognize the talent and effort of
the best web designers, developers
and agencies in the world.
We recognize
the talent
and effort of
the best web
designers,
developers
and agencies
in the world.
Every year we hold conferences in iconic cities
across the
globe including New York, Amsterdam, Paris, London
and
Los Angeles, to discover trends and new
technologies,
network and unveil the secrets of the Internet.
Every year we hold conferences in iconic cities
across the globe including New York, Amsterdam,
Paris, London and Los Angeles, to discover
trends and new technologies,network and unveil
the secrets of the Internet.
