type
Design
From Fantasy to Relevance: Elevating Design Through a Strategic Lens and Contemporary Culture
Aneta Junkova & Michelle Kee
FROM
Wonderland Studio
Aneta Junkova
Senior Strategist
Originally from the Czech Republic, Aneta resides in Amsterdam, joining Wonderland in March 2023 after working in branding and advertising agencies in Copenhagen and Amsterdam. As a Senior Strategist, Aneta's expertise lies in branding, cultural research, and strategic foresight, utilising culture as a strategic asset to align brands with evolving consumer attitudes. Aneta has primarily focused on brand transformation projects within the US market, where she has successfully defined brand platforms that enhance relevance, differentiation, and competitive positioning.
Michelle Kee
Brand Designer & Strategist
Michelle, originally from South Korea moved to the Netherlands in 2016 to study at Eindhoven Design Academy. For her graduation project; Learning by doing it she was awarded the René Smeets award. Michelle is a hybrid strategist-designer who looks at branding from a big-picture perspective. She deeply understands visual elements and excels at bridging the gap between strategy and design to create impactful brand experiences.
ABOUT THE COMPANY
A brand experience design studio helping brands standout and grow in a noisy hyper-connected world.
ABOUT THE TALK
From Fantasy to Relevance: Elevating Design Through a Strategic Lens and Contemporary Culture
We often create brands disconnected from reality. In an era where brand authenticity and resonance are paramount, it is important to bridge the gap between design and reality. Join us for a presentation as we delve into the key issues in brand design and find out how you can use strategy and cultural insights to create designs that inspire, engage and drive brand building impact.
From Fantasy to Relevance: Elevating Design Through a Strategic Lens and Contemporary Culture
Beyond tweening
Catching A Vibe: Enriching the story behind the Patta x Tommy Hilfiger shopping experience
The balance between Creative and Performance
In-house way of managing brand distinctiveness and advertising production. 2000 assets at a time
Building omnichannel ecosystems through design, strategy and future planning
Smooth It! Game Feel in 3D Websites
How to Make Terrible Branded Content
The Future of Design with AI
Into the Details
Valerie Fuchs Developer
How to take advantage of Megatrends to build digital products & services
How I Saved on Therapy for So Long: a Dev Story
Deep diving with a small team
Creating multiplayer 3D environments in the browser
Building Headless on Shopify with Hydrogen: Patta x Tommy Hilfiger
Going headless without headaches: developing custom e-commerce and CMS integrations
A tale of photogrammetry, backflips and identity
Create Engaging “Scrollytelling” Experiences With React & GSAP
Taking Brands Further
Rendering the Invisible - Set ColorMask To False
Leaning into the Unknown
THE CURSOR OF AI
Go next level with little big details and motion
Get ready to dive into a sea
of knowledge and uncover
the most cutting-edge
trends shaping the future
of the industry.
Psst! Awwwards is the most visited
online awards platform in the world.
view
schedule
We recognize the talent and effort of
the best web designers, developers
and agencies in the world.
We recognize
the talent
and effort of
the best web
designers,
developers
and agencies
in the world.
Every year we hold conferences in iconic cities
across the
globe including New York, Amsterdam, Paris, London
and
Los Angeles, to discover trends and new
technologies,
network and unveil the secrets of the Internet.
Every year we hold conferences in iconic cities
across the globe including New York, Amsterdam,
Paris, London and Los Angeles, to discover
trends and new technologies,network and unveil
the secrets of the Internet.
