Graham McDonnell
The New York Times and TIME
Former director of creative for The New York Times and TIME.
SPEAKER
A multi award-winning creative director, keynote speaker and lecturer with over nineteen years in the industry, specialising in creating immersive, meaningful stories for global brands across digital, social and film.
ABOUT THE TALK
How to Make Terrible Branded Content
It seems like every marketer in the world is quick to share their industry secrets and fool-proof shortcuts around how to create scroll-stopping content. But no one ever talks about the common pitfalls and rookie errors that the vast majority of branded content falls victim to.
Using my experience in leading creative teams for the branded content studios of The New York Times and TIME, I'll go through the most common fails from content creators when producing content for brands.
From Fantasy to Relevance: Elevating Design Through a Strategic Lens and Contemporary Culture
Beyond tweening
Catching A Vibe: Enriching the story behind the Patta x Tommy Hilfiger shopping experience
The balance between Creative and Performance
In-house way of managing brand distinctiveness and advertising production. 2000 assets at a time
Building omnichannel ecosystems through design, strategy and future planning
Smooth It! Game Feel in 3D Websites
How to Make Terrible Branded Content
The Future of Design with AI
Into the Details
Valerie Fuchs Developer
How to take advantage of Megatrends to build digital products & services
How I Saved on Therapy for So Long: a Dev Story
Deep diving with a small team
Creating multiplayer 3D environments in the browser
Building Headless on Shopify with Hydrogen: Patta x Tommy Hilfiger
Going headless without headaches: developing custom e-commerce and CMS integrations
A tale of photogrammetry, backflips and identity
Create Engaging “Scrollytelling” Experiences With React & GSAP
Taking Brands Further
Rendering the Invisible - Set ColorMask To False
Leaning into the Unknown
THE CURSOR OF AI
Go next level with little big details and motion
Get ready to dive into a sea
of knowledge and uncover
the most cutting-edge
trends shaping the future
of the industry.
Psst! Awwwards is the most visited
online awards platform in the world.
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schedule
We recognize the talent and effort of
the best web designers, developers
and agencies in the world.
We recognize
the talent
and effort of
the best web
designers,
developers
and agencies
in the world.
Every year we hold conferences in iconic cities
across the
globe including New York, Amsterdam, Paris, London
and
Los Angeles, to discover trends and new
technologies,
network and unveil the secrets of the Internet.
Every year we hold conferences in iconic cities
across the globe including New York, Amsterdam,
Paris, London and Los Angeles, to discover
trends and new technologies,network and unveil
the secrets of the Internet.
