Lu Yu
Independent
Lu Yu is a designer who works at the intersection of brand and product, bringing a strong sense of graphic design to digital work.
SPEAKER
Lu was born in China, has lived and worked in Australia and Turkey, and is currently based in Berlin, Germany. She has gained experience working for various agencies and product companies around the world. Formerly serving as the head of brand at Pitch, Lu has since embarked on her own freelance venture. She has had the privilege of working with esteemed teams such as Semplice, Fractal, BlueYard Capital, Veed, Breef, AEG, and more.
ABOUT THE TALK
Embrace the Mess: From Chaos to Great Design
Creativity is messy. With design tools like Figma being popular, most designers became experts on design systems to improve productivity (autolayout, components library etc), and this has become the new standard for all designers. But in my years of being a creative person, the 'tidiness' is often a blocker for creativity, as designers tend to build the most pixel perfect system, rather than to explore all possibilities. I would like to remind ourselves that design should be about getting messy and having fun.
From Fantasy to Relevance: Elevating Design Through a Strategic Lens and Contemporary Culture
Beyond tweening
Catching A Vibe: Enriching the story behind the Patta x Tommy Hilfiger shopping experience
The balance between Creative and Performance
In-house way of managing brand distinctiveness and advertising production. 2000 assets at a time
Building omnichannel ecosystems through design, strategy and future planning
Smooth It! Game Feel in 3D Websites
How to Make Terrible Branded Content
The Future of Design with AI
Into the Details
Valerie Fuchs Developer
How to take advantage of Megatrends to build digital products & services
How I Saved on Therapy for So Long: a Dev Story
Deep diving with a small team
Creating multiplayer 3D environments in the browser
Building Headless on Shopify with Hydrogen: Patta x Tommy Hilfiger
Going headless without headaches: developing custom e-commerce and CMS integrations
A tale of photogrammetry, backflips and identity
Create Engaging “Scrollytelling” Experiences With React & GSAP
Taking Brands Further
Rendering the Invisible - Set ColorMask To False
Leaning into the Unknown
THE CURSOR OF AI
Go next level with little big details and motion
Get ready to dive into a sea
of knowledge and uncover
the most cutting-edge
trends shaping the future
of the industry.
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We recognize
the talent
and effort of
the best web
designers,
developers
and agencies
in the world.
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globe including New York, Amsterdam, Paris, London
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Los Angeles, to discover trends and new
technologies,
network and unveil the secrets of the Internet.
Every year we hold conferences in iconic cities
across the globe including New York, Amsterdam,
Paris, London and Los Angeles, to discover
trends and new technologies,network and unveil
the secrets of the Internet.
